Project 10 · Luxury Dental & Aesthetic Wellness
Detroit Dental Spa
Experience Exceptional Dental Care a spa-grade digital presence for Detroit's most innovative dental wellness destination.
Experience Exceptional Dental Care a spa-grade digital presence for Detroit's most innovative dental wellness destination.
Detroit Dental Spa occupies a unique position in the healthcare market: a clinic that offers clinical dental procedures alongside injectable aesthetics and facial wellness treatments. Their patients don't just come for a check-up they come for a complete face transformation experience in a setting that feels closer to a boutique spa than a dental surgery.
We designed a Squarespace website that communicates luxury before authority leading with the spa environment, rich cream and sky-blue tones, and editorial photography of the treatment experience. The service architecture was redesigned around patient outcomes (a healthier smile, a more confident face) rather than clinical procedure categories.
The site transformed their booking pattern with combined dental + aesthetic appointments increasing by 220%, demonstrating that patients understood and embraced the dual-service offer for the first time.
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Detroit Dental Spa's dual positioning clinical dentistry plus aesthetic injectables was confusing patients who expected to choose one or the other. The original website amplified this confusion by presenting dental and aesthetic services as separate entities with different design languages. Patients were booking one service and discovering the other only in person.
We reframed the service offer around a single brand story: "Experience Exceptional Care for your whole face." The homepage leads with the spa environment rather than any single service, inviting patients into an aspirational holistic wellness journey. Both service categories are presented together under a unified "What We Do" section, with cross-selling built into every service page footer.
Combined dental + aesthetic appointments increased 220% in the first quarter. Average revenue per patient visit rose significantly as existing dental patients discovered the aesthetic menu for the first time. The spa became one of Detroit's most Google-reviewed dental practices within months of launch.
Where cream meets sky a palette that whispers luxury without sacrificing clinical credibility.