Project 04 · Painting Services
Florida Painters
A vibrant, conversion-first website for one of Florida's most trusted painting companies serving Collier, Lee, and Charlotte counties.
A vibrant, conversion-first website for one of Florida's most trusted painting companies serving Collier, Lee, and Charlotte counties.
Florida Painters is a multi-county painting contractor offering residential, commercial, and Condo/HOA painting services across Southwest Florida. With over a decade of service and hundreds of completed projects, they came to us with one challenge: their website didn't reflect the quality of their work.
We designed a bold, section-driven website using the brand's signature colour-block aesthetic cyan, magenta, and deep olive that immediately communicates the brand's energy and range. The three core service categories (Condo/HOA, Residential, and Commercial) are presented as full-bleed colour panels that make complex positioning instantly clear.
The site went live to an immediate uplift in multi-location service enquiries, with Condo/HOA bookings increasing most significantly.
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Florida Painters served three distinct client types Condo/HOA, Residential, and Commercial but their old site presented one generic message. High-value HOA contracts were going to competitors who appeared more specialised, despite Florida Painters having a deeper track record in that segment.
We built the homepage around three colour-drenched hero panels one for each service type letting visitors self-select into the right journey immediately. The design language mirrors the product: bold colour, clean execution, and precision at every edge. We added multi-county phone routing and a "Free Estimate" CTA that appears above the fold on all devices.
Condo/HOA bookings rose 180% in the first quarter post-launch. The gallery page, which showcases before/after transformations, became the site's highest-converting page. Florida Painters now ranks on page one for painting services across all three counties they serve.
A colour palette that sells the service before the copy loads energetic, saturated, and distinctly Floridian.